A small price to pay:
Newsletter benefits outweigh costs
Publishing a newsletter isn’t as expensive as you might think. In fact, companies that do so on a regular basis often find newsletters to be the best and most valuable use of their budgets. Newsletter publishers share some of the benefits their companies receive:
- Add value. “We consider this a modest investment with an excellent return,” says Rick Moser, divisional vice president, public affairs for Abbott Laboratories in Abbott Park, Ill. “Newsletters are one part of the company’s internal communications strategy, but are particularly visible and valuable.”
- Engender respect. “We like to keep standard with other companies in our industry,” says Carrie Rogers, human resources representative with Jel Sert Co. in West Chicago. “Our competition produces a newsletter, and we want to share with our peers what our company has to offer.”
- Increase awareness. “The minimal expense outweighs the importance of keeping everyone abreast of what’s happening in our company,” says Betty Lang, marketing coordinator for Humphreys Inc. in Chicago. “It’s a nice way to connect everyone, no matter where they are in the organization.”
- Strengthen relationships. “Ensuring that Abbott people understand our goals and strategies and that they feel a part of the company’s progress is critical to our continued success,” Moser says. “Our newsletter explains strategy and tactics, shares news and insights on different parts of our business, and perhaps most importantly, helps make a diverse, global enterprise into a tight, focused organization that maintains a unique family feeling.”
- Enhance morale. “Our newsletters keep everyone informed and inspired, and that’s something that traditional communication vehicles wouldn’t do,” says Kathleen Keith Hansen, international business communications manager at Beltone Electronics Corp. in Chicago. “It’s a valuable means of internal communication.”
