The Simons Group enables trade show attendees to see the light

The challenge: Morrisey Associates, a healthcare software company, asked The Simons Group to help a trade show booth vendor create graphics for Morrisey’s booth. The Simons Group had to coordinate these efforts with multiple people and vendors, and ensure that the graphics were consistent with Morrisey’s branding, commanded the attention of trade show attendees and were technically feasible.

The approach: The Simons Group contacted the booth vendor to obtain the technical specifications for the graphics, which included large back-lit signs, posters and acrylic panels, as well as the type of materials and quantities needed, due dates and related information. The Simons Group then wrote and designed the materials so they were easy to read and reinforced Morrisey’s image and message, handling the approval process from start to finish and providing the booth vendor with everything it needed to complete production.

The result: The Simons Group interfaces with printers, photographers, videographers and other vendors, as needed, to provide value-added service and a seamless process for clients. Although the firm has a list of preferred vendors it has vetted for quality, timeliness and cost-effectiveness, The Simons Group can also work with other vendors a client may prefer. In either case, the professionals at The Simons Group pay close attention to the details – and resolve any issues so clients get the most value for their dollar.

“We could have asked the booth vendor to provide everything, but The Simons Group does a fantastic job handling our corporate images; producing all our marketing collateral; and maintaining our brand standards so that all our materials have a consistent look and feel,” says Mark Stowes, Morrisey’s marketing director. “In addition, The Simons Group is responsive, and we know that when we work with them, everything will be managed to the highest standards.”

Always on the lookout for potential snags, The Simons Group recommended putting some graphics on a white laminate background instead of clear acrylic panels and increasing the size of the text to improve visibility. The changes were a big hit with Morrisey and those who visited the booth.

“It worked out very well, and it was a seamless process,” Stowes says. “The Simons Group pulls everything together so that I don’t have to worry about the outcome.”

For information on how The Simons Group can help your company with trade show materials and other marketing collateral, contact Lee Zoldan at lzoldan@thesimonsgroup.com.

The Simons Group 303 E. Wacker Drive, Suite 1109, Chicago, IL  60601     Phone: 312/252-8900   Fax: 312/252-8909