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The Simons Group gives a judicial candidate
a “stand-out” look
The problem: Diana Kenworthy needed a logo to give her judicial campaign a professional look and feel that would put her ahead of the competition.
The solution: The Simons Group’s designers developed a simple, yet striking, logo that adds visibility and sophistication to all her campaign materials.
The story: One of Diana Kenworthy’s long-term goals had always been to run for judge. After 12 years as a criminal defense lawyer in Chicago, she got the opportunity.
“An elected official approached me about running in the 10th Judicial Subcircuit, and I decided the time was right,” Kenworthy says. “But I didn’t want to make the mistake I’ve seen other candidates make in the past, which was not running professional campaigns. They’d just sort of throw their names in the hat and hope for the best.”
Recognizing that a professional campaign requires a professional logo that will stand out on yard signs, letterhead, billboards and other campaign materials, Kenworthy called on The Simons Group.
“The Simons Group gave me exactly what I was looking for, and the turnaround was amazing,” she says. “I had at least 10 options to choose from — it wasn’t just ‘pick A or B.’ And I had them in a day, or two at most. I was so impressed.”
The logo Kenworthy selected incorporates a traditional font and uppercase letters indicative of strength and stability. Recognizing that the logo will be the focus of yard signs and other materials that will be viewed mainly from cars, the designers used a serif font and horizontal bars to keep readers’ eyes moving and enhance legibility.
And because the logo is for an election campaign, they used a red-white-and-blue concept that suggests not only the American flag, but also subtly emphasizes Kenworthy’s Democratic Party affiliation.
“Time was important in July, even though the election isn’t until February,” Kenworthy says. “I wanted to get out there early and dissuade others from running against me. You can send a message to your opponents with a well-run campaign; you’re a more formidable opponent. And I needed to send thank-you notes. I really needed my letterhead.”
The Simons Group understood the urgency. When the printer required a different type of file, “I don’t even think I’d hit ‘send’ on my e-mail before it was back to me,” Kenworthy says jokingly. “Seriously, within an hour I had what I needed from The Simons Group. They were very creative and responsive throughout — and they understood exactly what I was looking for. They made the whole process extremely painless.”
For more information about how The Simons Group can help your organization with print and electronic marketing projects while meeting supplier-diversity requirements, contact Lee Zoldan at lzoldan@thesimonsgroup.com.