The Simons Scoop
Because of our commitment to being a leading provider of print and electronic publications, The Simons Group regularly surveys the marketplace on topics of interest to those in our industry. This archive is updated regularly, and some recent topics are shown below. If you have any ideas you’d like to see covered in our electronic newsletter, The Simons Scoop, e-mail us at lsimons@thesimonsgroup.com
May 2008
Rebranding re-energizes cable company
Six reasons it may be time to redesign your Web site
Past Scoops
The Simons Group smoothes rough patches in merger communications
Consultants ease the burden in merger communications
Your brochure HERE: Break out of the mold by avoiding pre-packaged designs
One management company + two buildings = fresh newsletters
Construction firms are discovering the value of marketing
Is your marketing program stuck in a time warp? Now is the time to evaluate your efforts
Make a good impression with a good press release
The Simons Group gives a judicial candidate a “stand-out” look
Stop that semicolon: Corporate style guidelines ensure consistent communications
The Simons Group attains Women's Business Enterprise certification
Use the direct approach to boost Web sales
EXCEL Marketing Partners puts its trust in The Simons Group
Keep them coming back for more: Top tips for making sure your newsletters are read — not tossed
Editors take notice when The Simons Group comes knocking
The Simons Group gives in-house feel to outsourced projects for MorrisAnderson
Marketing: It’s in the cards — postcards, that is
The Simons Group transforms technical into readable
Fresh takes from The Simons Group add zest to Roman Decorating packages
Dual publications: Double exposure, double value
Online writing: Short and sweet can’t be beat
Moving to a new playing field? No problem, we’re on your team
What does your Web site say about your company?
Simons Group gives CFHC Web site a grown-up, sophisticated makeover
Simons Group STAT!
Take readers’ pulse to measure ROI
Paper vs. pixels — more is often more
Heads up: Getting the message to the masses
A small price to pay: Newsletter benefits outweigh costs
Content is king: How to make your publications rule
Let the pros handle your prose: The value of outsourcing
Turbocharge your company’s sales: Newsletters enhance customer relationships
Not just another pretty piece: How an internal newsletter helps your organization
Planning, organization get newsletters out on time
